The short version

  • Profit and cash measure different things. Both figures can be correct at the same time.
  • For sole traders, the usual answer is drawings. Money you took out doesn’t appear as an expense.
  • The second usual answer is GST. One eleventh of your sales was never yours.
  • Loan principal and asset purchases consume cash without reducing profit. Depreciation does the reverse.
  • The balance sheet, not the profit and loss, is where the missing money is explained.

It’s a genuinely disorienting conversation. Your accountant tells you the business made $95,000 last year. You know for a fact you didn’t see $95,000, you’re not sure you could find $9,500 at short notice, and now there’s a tax bill calculated on a number that appears to be fictional.

It isn’t fictional, and neither is your bank balance. They’re both right, because they’re answering different questions. Profit answers “did the trading activity of this business create value over this period.” Your bank balance answers “how much money is here right now.” Those two things diverge for perfectly ordinary reasons, and knowing which reasons apply to you is the difference between an unpleasant surprise and a manageable plan.

The two clocks

Most businesses are reported on an accruals basis, which means income is recorded when you earn it (when you raise the invoice) and expenses when you incur them, regardless of when money moves.

Send a $22,000 invoice on 27 June and the income belongs to that financial year. If the client pays in August, you’ll be taxed on it in a year where you never saw it. Nothing has gone wrong; it’s just that the two clocks aren’t synchronised.

That’s the mechanism. Now the seven places the money usually is.

1. Your customers have it

The first place to look, and often the largest. Every unpaid invoice is profit you’ve recorded and cash you don’t have.

Open your aged receivables report. If it totals $40,000 and your profit was $95,000, you’ve located a substantial part of the gap immediately. And if a meaningful portion of that is more than 60 days old, you haven’t found a timing difference. You’ve found a collection problem, which is a different thing with a different fix.

Worth checking that the report is telling the truth, too. Receivables lists accumulate invoices that were actually paid but never matched off, duplicates, and unallocated credit notes. Chasing money that’s already arrived is a bad use of a Tuesday.

2. The ATO has it, or is about to

If you’re registered for GST, one eleventh of your GST-inclusive sales was never your money. You collected it on the ATO’s behalf.

The trap is structural rather than a matter of discipline. That money sits in your account for weeks or months before the activity statement falls due. A sale in early October isn’t remitted until the December quarter statement, which for a quarterly lodger isn’t due until late February. Four and a half months of holding somebody else’s money in an account you spend from.

It’s genuinely difficult to feel the difference between $1,000 of revenue and $1,000 of collected GST when both are just numbers in the same balance. This is the single most common reason a business finds itself unable to pay a BAS it always knew was coming, and it’s how lodgements start getting skipped.

Income tax works the same way, with a longer lag and no quarterly reminder unless you’re paying PAYG instalments.

3. It’s sitting in stock

If you hold inventory, cash converts into shelves. Buying $30,000 of stock doesn’t reduce your profit. It converts one asset into another. The cost only hits the profit and loss when the stock is sold.

So a business that grew its stock holding by $30,000 over a year has a profit figure $30,000 higher than its cash movement, and every dollar of that is real and locked up. Same logic applies to work in progress if you’re paying for labour and materials on jobs you haven’t invoiced yet.

4. It went to loan principal

This one catches almost everybody, and it’s not intuitive at all.

When you make a loan repayment, only the interest is an expense. The principal portion is repaying borrowed money. It reduces your cash and reduces your liability, and it doesn’t appear on your profit and loss.

A business paying $4,000 a month on equipment finance where $3,200 is principal has $38,400 a year leaving the bank that profit never sees. That business can be genuinely, sustainably profitable while watching its balance fall every single month.

5. It bought something durable

Buy a $25,000 vehicle and the cash goes immediately. The profit and loss recognises it gradually through depreciation over several years.

Depreciation then runs the same problem in reverse: it’s an expense that reduces your profit without any money moving, because the money moved years ago. Which is why a business can also be reporting a loss while its bank balance holds up perfectly well.

Where the immediate deduction rules apply to an asset purchase, the timing changes but the underlying point doesn’t. The cash and the deduction still don’t land in the same shape. That’s a conversation worth having with your accountant before a large purchase rather than after.

6. You took it

For sole traders and partnerships, this is the answer more often than any other, and it’s the one that produces the most genuine disbelief.

Money you take out of your own business is drawings. It is not a wage and it is not an expense, and it does not appear on your profit and loss anywhere. A sole trader who made $95,000 profit and drew $80,000 across the year to live on has $15,000 of retained profit and will be taxed on $95,000.

Nothing has been done wrong here. But if nobody has ever explained it, the profit figure looks like an accounting error rather than a description of reality. It’s the number the business earned, not the number left over after you were paid, because you were never an expense of the business.

For companies and trusts the treatment is different and more complicated. Money taken out may be wages, a dividend, or a loan with its own tax consequences under the Division 7A rules. Worth structuring deliberately with your accountant rather than discovering at year end.

7. It’s owed to your team

Two accrued liabilities build up quietly.

Annual and personal leave accrue as employees work. The expense is recognised as it’s earned, but the cash leaves when the leave is taken, often in a January cluster. A growing team accumulates a real and growing liability that no bank statement shows you.

Superannuation used to work the same way, held up to three months and paid quarterly. Since Payday Super took effect on 1 July 2026, that’s changed: super now goes out every payday and has to reach the fund within seven business days. The annual cost is identical, but the cash flow shape is completely different, and businesses that were unintentionally using the quarterly super lag as working capital lost that buffer overnight. If your cash felt tighter from mid-2026 without your trading changing, this may be why. We covered the mechanics in our piece on payroll setup.

How to find yours, in about twenty minutes

The profit and loss tells you the profit. The balance sheet tells you where it went, which is why the two have to be read together.

  1. Write down your profit for the period from the profit and loss.
  2. Write down the change in your bank balance over the same period. The difference between these two numbers is what you’re accounting for.
  3. Compare balance sheets at the start and end of the period. Look at the movement in receivables, inventory, GST and tax liabilities, loans, fixed assets, drawings or equity, and accrued leave and super.
  4. Add up the movements. Between them they’ll explain most of the gap, and one or two will explain most of that.

If your file is in good shape, a statement of cash flows does this automatically and presents it properly. If it isn’t in good shape, the report will produce a number that looks authoritative and means very little, which is worth knowing before you rely on it, and is one reason to check whether your file is actually reliable first.

The question this is really about

Most people asking why they’re profitable but broke are actually asking a more practical question: how much of what’s in my account right now is genuinely mine to use? That’s answerable. Take your bank balance, subtract the GST you’ve collected, subtract your tax provision, subtract anything due to suppliers in the next fortnight, subtract super owed. What’s left is the real figure, and it’s usually the first time someone has seen it stated plainly.

What actually fixes it

The diagnosis is interesting once. The habits are what change the situation.

Separate the money that isn’t yours. A second bank account that GST and tax provisions get transferred into, ideally weekly rather than at quarter end. It’s the least sophisticated technique in finance and the most effective, because it converts a discipline problem into an administrative one.

Look at receivables weekly, not quarterly. Collection is overwhelmingly a function of how promptly and consistently you follow up. Debts don’t age gracefully. The probability of collection falls fast after 60 days.

Know your real profit before year end. A tax bill you learn about in May, on a year that closed in June, is a cash flow event you can’t plan for. Monthly numbers turn it into something you’ve been provisioning for all along. That’s the practical value of regular reporting over an annual reckoning.

Understand your own version of this. Every business has one or two dominant reasons from the list above. A retailer’s is inventory. A consultancy’s is receivables. A sole trader’s is almost always drawings. A business with equipment finance is looking at loan principal. Knowing which is yours is more useful than understanding all seven, and it’s the sort of thing CFO and advisory support exists to make explicit.

The Lady Abacus takeaway

“Profitable but broke” is a reporting gap far more often than it’s a business problem. The trading is usually fine. What’s missing is a clear view of which money in the account was ever available to spend.

And the version of this we’d most want you to avoid isn’t the confusion. It’s the decision made from the confusion. Business owners who don’t trust the profit figure tend to stop looking at it, and then price work, take on commitments and plan hires on the basis of what’s in the bank. The bank balance is the one number in your business that reliably includes other people’s money.